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"40 to 65 percent of companies will make their critical applications available
wirelessly within the next three to four years.”
- Meta Group
"We estimate the size of the US mobile Internet enterprise marketplace will increase from $383 million today to $20.6 billion in 2005.”
- Goldman Sachs
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 roviding access to information and services through mobile devices such as PDAs, Internet-enabled phones, two-way pagers, and voice offers tremendous sales and operational value to businesses. Companies implementing mobile capabilities to their critical applications lead to improved communication for their customers, partners, and employees, enabling them to work more efficiently and be more productive. Enterprises are already looking to offer mobile capabilities to their critical applications, but are finding the search to be difficult due to the number of options and challenges that come with mobile deployment. Companies that act now will lead the way and experience the benefits, while those that wait will be forced to react later and risk losing customer confidence and market share.
By adding mobile functionality to their critical applications, companies will experience the following rewards to their core business processes: |
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Customer
Satisfaction/Reach - Implementing
a mobile strategy extends a company's
customer base and increases overall
satisfaction for its products
and existing customers. Companies
increase customer satisfaction
by offering crucial information
through a variety of new media,
such as PDAs, Internet phones
and voice. Through these new media,
customers have a more convenient
means of retrieving their information,
increasing customer self-service
and thereby, customer satisfaction.
Operational
Efficiencies/Reduce Costs-
Encouraging customer self-service
through mobile devices enables
live agents in the call center
to be more efficient and productive
reducing unnecessary overhead
and labor costs. Customers can
access their information through
mobile devices and not worry about
spending time on the phone waiting
for a live agent, allowing them
to focus on more complex calls.
Competitive
Advantage - By delivering
mobile access to their customers,
companies take significant steps
ahead of their competitors. Leaders
surface by taking advantage of
the opportunities that come their
way. Companies that implement
emerging technologies, like adding
mobile functionality, collect
the benefits by attracting new
customers and gaining market share
before their competitors get a
chance. They can also rest assured
they remain technological leaders
of their respective industries.
Brand Awareness - Adding mobile functionality leverages new media to build awareness of brands, and strengthens customer relationships. Expanding a company's current offerings to mobile devices increases the number of customers available to access the critical applications they need when away from their desktops. |
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