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FOR IMMEDIATE
RELEASE |
Contact:
Marketing Department
Media Relations
Curious Networks
312/491-7500
info@curiousnetworks |
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CURIOUS
NETWORKS ANNOUNCES FORMATION OF EXPERIENCE MANAGEMENT
GROUP |
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Group
Turns Study Findings into Practical Mobile Solutions |
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CHICAGO,
October 16, 2000 - Curious Networks today announces
the formation of its Experience Management Group. This
team of human-computer interaction professionals identifies
how people interact with information and the most appropriate
ways to represent these interactions on mobile devices.
From its findings, Curious Networks is able to provide
the most effective end-user experiences from applications
written with its multi-channel access platform and allows
customers to more quickly develop those applications without
concern for the specific presentation on each device. |
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Based
on user-centered software design and development, as well
as current thinking on user experience and human factors,
the Experience Management Group's research identifies
the way mobile device users want their information organized
and presented, as well as how they interact with it. The
group then uses this information to define the interaction
models that are the foundation of the Curious Networks
multi-channel access platform. Using this methodology,
Curious Networks can provide a platform that delivers
a consistent and intuitive experience for end-users across
all devices. |
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As
part of its ongoing process, the group regularly meets
with various users such as CEOs, university professors,
technophobes, stay-at-home parents, students, and the
physically challenged to identify and analyze their concerns
regarding mobile device content format, delivery mechanism,
interaction design, and navigation. |
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"It
is important that we understand how people interact with
information as well as the devices that deliver that information.
This ensures our platform can continue to enable our customers
to develop the applications that end-users demand," says
Pamay Bassey, vice president of experience management
at Curious Networks. "For example, many people we have
spoken with find applications deployed onto Internet phones
difficult to use. Building from these findings, we can
ensure end-users receive a consistent and intuitive experience
with an easy-to-use streamlined interface across any device."
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With
Curious Networks, companies can now take full advantage
of multi- channel applications while remaining insulated
from the complexities of evolving standards and technologies.
This enables companies to focus on the core of their businesses-not
the low-level details of mobile application development. |
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As
Curious Networks' business partners further expand their
mobile business applications, the Experience Management
team also will assist in the development process by analyzing
end-users concerns including content format, interface
design and navigation. This process will help to continue
to provide application developers who use the Curious
Networks platform a worry-free environment upon which
to build the best possible customer experience through
each device. As a result, for example, developers no longer
need to be concerned whether their application should
behave differently on a RIM 2-way pager vs. a Palm personal
digital assistant. |
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"Companies
require control over the development and implementation
of their mobile applications and seek innovative ways
to support new access channels without modifying existing
systems," Cutler maintains. "Alternative offerings primarily
focus on one-channel applications or the transcoding of
Web sites, but Curious Networks' infrastructure enables
companies to address all channels and markets with one
code base and one solution."
"Our system dynamically determines the most appropriate
way to conduct the developer's intended interaction with
the end-user no matter what device is being used," says
David Cutler, co-founder and president of Curious Networks.
"This translates into a reduction of development and testing
time for our clients." |
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About
Curious Networks
Curious Networks enables companies to deliver customized
business, employee, and consumer-centric applications
across the widest range of Internet devices. The company's
scalable multi-channel access platform allows businesses
to develop next-generation applications that users can
access when they want, how they want, and where they want-simply
by using their PCs, mobile or standard phones, personal
digital assistants and other emerging Internet appliances.
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Curious
Networks' platform is compatible with all industry standards
from HTML and XML to WAP and VoiceXML. Using a breakthrough
approach based on interaction-oriented development, the
Curious Networks multi-channel access platform delivers
unparalleled usability, protection from costly future
development, and complete scalability. |
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For
additional information about Curious Networks, visit http://www.curiousnetworks.com/
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